Web 2.0 Tools

While the Web has always been a tool for collaboration, it is only in the last few years that web 2.0 tools and software has permitted individuals to use it as a platform for true collaborative activities. Web 2.0 is about users and content, instead of just surfing on the internet. It's about what the internet can do for an active collaborator , rather than a passive viewer.

Web 2.0 Tools And Technologies

Web 2.0 tools and technologies are changing the way messages spread across the internet. A number of online tools and platforms are now defining how people share their opinions, perspectives, thoughts and experiences. Web 2.0 tools such as weblogs, RSS, video casting, social bookmarking, social media, social networking and social news sites are becoming increasingly popular and most of them are free to use.

There are a large number of web 2.0 tools and sites. Some of the more popular ones include:

  • Facebook
  • Myspace
  • Youtube
  • Delicious
  • Furl
  • Twitter
  • Stumbleupon
  • Digg

Video Submission Sites

These include sites like Youtube, Google Video, Yahoo Video, Metacafe and many others. Videos are becoming more and more popular and the viral traffic implications of having a popular video you have uploaded at one of these sites are massive. There are also a number of video submission services and tools that make this submission process semi-automatic

Web 2.0 Social Media And Social Networking Sites

Social networking sites like Myspace and Facebook allow you to join and network with a collection of people that have a shared interest in a particular topic. Careful use of the profile that you set up as part of your account on these sites can be used to generated targeted traffic.

Web 2.0 Social Bookmarking Sites

Social bookmarking sites like Delicious and Furl are web sites that allow shared lists of user generated bookmarks to be displayed and commented on. Social bookmarking sites allow you to organize your bookmarks by allocating a number of 'tags' to them. Careful selection of these tags by using long tail keyword research methods, can allow people to find related, popular bookmarks, and this can drive more targeted traffic to your websites.

How to use Web 2.0 Tools

Many people will have already used some of these web 2.0 sites but may not be aware of the traffic generation possibilities of these sites and the increasing number of web 2.0 tools, applications and software that can be used to speed up the process of:

  • submitting and uploading videos to video submission sites.
  • submitting and saving bookmarks to social bookmarking sites

Both of these method's can be used to drive floods of targeted traffic to your web sites.

Web 2.0 tools can be used to establish oneself as a brand in the Internet marketing world, in relationship building, building credibility, and sharing useful information and for generating traffic.

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